about Fresh Forward

Fresh Forward is one of the leading companies in Europe in developing new strawberry cultivars. Based on a comprehensive testing program and a well-considered market approach, Fresh Forward varieties are being used by many strawberry growers throughout Northwest Europe.

Fresh Forward manages on the other hand licenses for cultivars from other breeders, especially in fruits, arable crops and ornamentals. Fresh Forward carries out a testing program for these cultivers and develops a market approach, in order to optimize results.