marketing

Fresh Forward protects its own cultivars through Plant Breeders' Rights. These cultivars will be released under license. New cultivars will only be released after an extensive testing program has been carried out. These tests will point out the borders for the application of these new cultivars and will also give information about adaptation to specific growing conditions and climates. This information constitutes the basis for a suitable strategy in order to introduce a cultivar on the market.

Fresh Forward can base an introduction strategy as well on chain concepts for specific niche markets as on a broad introduction for several market segments. Mostly Fresh Forward collaborates with other parties in the chain.